Aqua Libra has unveiled a bold rebrand across its still, sparkling and infused sparkling water range, alongside the launch of a new Blueberry & Pomegranate flavour.
The refreshed packaging features updated water cues, a new logo and revised on-pack visuals. The new design is rolling out now across 330ml and 500ml cans, multipacks and the brand’s refillable metal bottle.
Aqua Libra Blueberry & Pomegranate is available in Sainsbury’s now in multipacks of 4 x 330ml cans (RSP £3.65), with further rollout planned across the grocery, convenience and wholesale channels.
The launch will be supported by the brand’s Purely Positive Drinking campaign, starting in October.
Aqua Libra is currently worth £10.3m in value sales and aims to re-engage shoppers through its new visual identity, targeting younger consumers seeking healthier hydration options. The brand said 38% of consumers regularly look for new flavours, presenting an opportunity for retailers to drive interest and penetration in the water category.
