Lucozade Energy is launching the second instalment of its ‘Energy Beats Everything’ campaign, following on from February’s Tomb Raider movie partnership.
Kicking off on April 23, the campaign features a new tongue-in-cheek TV ad that tells the story of David and Goliath, with the underdog’s triumph the result of drinking you-know-what.
The ad is supported by a bespoke outdoor campaign, created by Peruvian artist Boris Vallejo, in tandem with digital, social, in-store and sampling activity.
“Summer is a key selling period for soft drinks in independents, with the category observing an uplift of over 13% from May to September,” said Steven Hind, Head of Marketing for Lucozade Energy at Lucozade Ribena Suntory.
“The timing of the new ‘Energy Beats Everything’ creative means retailers should increase the visibility of their Lucozade Energy range in store to ensure they’re ready for the summer sales spike of up to £1,500 per store – an unmissable profit opportunity for retailers.”
