Lucozade Energy has launched a joint campaign with the new Tomb Raider movie, which opens in cinemas on March 15.
The £6m ‘Energy Beats Everything’ campaign kicks off with a new TV ad, which hits screens today (February 26), supported by a nationwide outdoor and in-store campaign.
Lucozade expects the campaign to reach 84% of adults through the new ad and additional supporting activity across out-of-home, YouTube and social media channels.
Claire Keaveny, Senior Brand Manager at Lucozade Ribena Suntory, said: “With Lucozade Energy already driving almost £2,600 worth of sales per store each year, retailers should absolutely stock up now to ensure their chillers are ready for the extra sales opportunities this campaign will present.”
