Müller Wiseman Dairies’ milk brand The One has launched a Kids Go Free promotion in conjunction with Warwick Castle, offering shoppers one free child ticket with every full paying adult.
The newly-branded pack sleeve doubles as a voucher to the Castle, which boasts “jaw-dropping history, magic, myth and adventure”.
Rebecca Oliver-Mooney, Category and Marketing Controller at Müller Wiseman Dairies, said: “We’re thrilled to be partnering with Warwick Castle and to offer this fantastic deal to convenience shoppers nationwide.”
The One was Britain’s first 1% milk when it launched in 2004, and is now worth £18.75m.
The on pack promotion will run across all two-litre packs of The One until 31st December (subject to availability).