Ketel One lightens up for summer

Ketel One

Diageo Reserve’s super-premium vodka brand Ketel One has launched Ketel One Botanical in the UK.

Described as “an innovative new spirit distilled with botanicals and infused with natural fruit essences for a crisp, refreshing taste”, the new product is available now (70cl, RSP 22.50) in three variants: Peach & Orange Blossom, Cucumber & Mint and Grapefruit & Rose.

Launched to rival traditional summer wine and spritz drinks, it has a lower ABV of 30% and 82 calories per 50ml serve.

Master Distiller Bob Nolet commented: “We’ve watched the gin category boom in recent years, introducing new and herbaceous flavours. Premium vodka continues to grow alongside this, currently up 6.2% by value with innovation driving this.

“We see Ketel One Botanical playing a key part of this on-going evolution, targeting inquisitive consumers open to trying new flavour combinations and we’re delighted to be introducing something really exciting to the market.”