Flavoured milk drink brand Yazoo has announced Choc Caramel as its latest limited-edition flavour.
The new variant will launch exclusively in convenience in April, in outers of 10 x 400ml plain (RSP £1.15) and £1 price-marked packs.
The launch will be supported by digital activity.
Choc Caramel replaces Choc Mint on the Yazoo roster.
Wayne Thompson, Customer Marketing Manager at brand owner FrieslandCampina said: “We’ve seen how popular our limited-edition flavours are, but we also know how important it is to keep the dairy drinks fixture fresh. Taste is a key driver of the category, and our target audience of 16-24-year olds are always looking for new flavours to try.”
For further information, retailers should visit yazoo.co.uk.