Jameson is celebrating St. Patrick’s Day by launching a new gift pack that showcases the brand’s new contemporary design.
The gifts packs are available in all channels with an rrp of £21.95. The launch is backed by an advertising campaign, and POS materials are available.
Vicky Hoey, Head of Marketing at Pernod Ricard UK, said: “Offering alternative packaging is the perfect way to increase incremental sales, particularly in the lead up to seasonal events such as St. Patrick’s Day, because they provide a source of inspiration for retailers to introduce fun and unique in-store activation.”
