Wine brand Jam Shed has launched its biggest autumn and winter campaign to date, backed by a £2m investment and estimated to reach 21 million UK adults.
‘There’s No Such Thing As Too Jammy’ includes the brand’s first TV advert, alongside activity across social media, streaming platforms and an activation in Camden. The 30-second ad follows a protagonist demanding “make it jammier!” before revealing a bottle of Jam Shed Shiraz, with a cameo from wine specialist and content creator Tom Gilbey.
The campaign spans broadcast TV, streaming platforms such as Netflix and Amazon Prime, social and influencer activity, and digital out-of-home screens in key city locations. In Camden Lock, the brand’s Jam Van will serve Jam Shed Shiraz with jam donuts to drive trial and awareness in the run-up to Christmas.
In stores, Jam Shed is running The Jammy Drop, an on-pack competition offering shoppers a chance to win a share of £20,000. Limited-edition Christmas packaging also features on 659,000 bottles and 35,000 mini-boxes of ‘Jam Sled’ this festive season.
