Australian wine brand, Jam Shed, has launched a new on-pack promotion offering eligible shoppers a chance to win a share of £20,000.
Running until 30 November 2025 on shelf, the Jammy Drop promotion is available in Tesco, Sainsburys, Asda, Morrisons, Waitrose, Spar, Co-op, Nisa, One Stop, TJ Morris and B&M Retail nationwide. To participate, eligible shoppers simply need to scan the QR code found on the packaging neck flag, supporting point-of-sale materials, digital channels, or visit the dedicated microsite and play the Jammy Drop game for their chance to win.
Prizes include £50, £150, £250 and £5,000 in cash, as well as money-off coupons that consumers can redeem in store from now until 28 February 2026.
The competition follows on from the success of last year’s Spin to Win campaign, which received over 290,000 entries.
Alexandra Colson, Head of Customer Marketing at Vinarchy, said: “With over 10,000 weekly entries for our last competition, it’s clear that on pack promotions with a gamification aspect are a hit with our consumers. The Jammy Drop is designed to recruit new shoppers into the brand while making sure the experience is as enjoyable as the wine itself for our loyal shoppers. We can’t wait to see the winners get their hands on some great prizes.”
