J2O has brought back its seasonal Glitterberry variant to help retailers grow premium soft drink sales over the festive period. The grape, cherry and winter spice flavour with edible red glitter is available across the convenience channel from now until the end of December.
The launch is supported by an on-pack promotion, offering shoppers the chance to win Ticketmaster e-gift cards and Bluetooth speakers. To enter, consumers must buy a pack of J2O Orange & Passion Fruit, Apple & Mango, Apple & Raspberry or Glitterberry and visit the J2O website.
With three-quarters of young people reportedly reducing their alcohol intake over Christmas 2024, the brand said retailers can tap into demand for non-alcoholic drinks with a twist by stocking Glitterberry.
J2O Glitterberry is available in multipacks of four and 10 at a recommended price of £6.24 and £13.55 respectively.
