Irn-Bru has launched its largest-ever national brand-building campaign, spearheaded by a new TV advert that brings back the ‘Made in Scotland from girders’ strapline.
Part of an £8m marketing spend in 2025, the campaign runs across a number of media channels during August and September, including TV, digital and social media, reaching 90% of 16–34-year-olds in Scotland.
The ads will be supported by out-of-home advertising, a national sampling campaign reaching one million shoppers, and in-store activities.
