Mondelēz International has unwrapped its new festive range, featuring NPD from Biscoff and a sleighful of returning favourites.
New for Christmas 2025, Mondelez is launching a Cadbury Dairy Milk (CDM) Biscoff 350g block (RRP £5.83), plus a CDM Biscoff Advent Calendar (236g, £7.79), featuring 12 solid CDM chunks and 12 with Lotus Biscoff pieces and Biscoff spread. The product offers consumers an opportunity to trade up from the CDM 90g advent calendar, which is the number one category SKU [Nielsen Total Coverage 23 wks Data to 28/12/24].
There’s a new Oreo Assortments pouch (283g, RSP £3.50), featuring Golden, Original and Double Creme variants, plus Oreo Gingerbread (154g, RSP £1.50) is returning for a second year.
Toblerone Truffles, which launched in 2023, will be available in a new Golden Caramel variety for the festive season.
Cadbury Puds – the top SKU in the self-eat novelty in independent convenience and symbol stores – is back for 2025, having grown 5% in 2024 [Nielsen I&S, total Xmas, 24 Weeks to 28.12.24]. Cadbury Mini Puds (73g, RSP £2.22) also returns, with clip strips to boost impulse sales.
Cadbury Mini Snow Balls tablet, the No. 1 Christmas block in independent retailers and symbol groups [Nielsen I&S, total Xmas, 24 Weeks to 28.12.24], is also returning for 2025.
Sharing and gifting favourites, Cadbury Roses and Cadbury Heroes, have undergone pack redesigns, to increase their appeal.
Festive biscuit Oreo White Enrobed (246g, RSP £2) is back again, as are Cadbury Snowy Fingers (115g, RSP £1.75) and Festive Animals (119g, RSP £1.50).
CDM Coins also returns for 2025. It was the number one gifting novelty SKU across the whole market, having sold over 4.5 million packs since its relaunch in 2023 [Nielsen Total Coverage 23 wks Data to 28/12/24].
