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Irn-Bru unveils provocative new ads

Irn-Bru advert

Irn-Bru looks set to attract some attention from the Advertising Standards Authority with its latest two adverts.

The ads, which advise viewers “Don’t be a can’t, be a can”, make what appears to be a provocative play on the c-word.

They were produced by the brand’s long-term partners-in-crime the Leith Agency, which was also behind 2012’s notorious ‘Fanny’ advert.

In one ad, titled ‘Old Folks Home’, an elderly resident admonishes two moaning carers with the tag-line before busting out with them for a game of laser tag.

The second – ‘Parents’ – jumps to an Ibiza-style foam party following a frosty stand-off between a young man and his prospective father-in-law.

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.