Filshill targets north of England with new appointment

Jeanette Gordon

JW Filshill is ramping up its presence in the north of England with the appointment of experienced retail professional Jeanette Gordon as Business Development Manager.

Gordon, based in Selby, North Yorkshire, joins the delivered wholesaler after 17 years with Palmer & Harvey where she was latterly Regional Sales Manager (North). She will report directly to Craig Brown, Retail Sales Director.

Filshill, which operates the KeyStore retail fascia and recently introduced its new premium KeyStore More format, sees the north of England as a key strand of its long-term strategy to grow the KeyStore brand.

“We see significant potential to grow our business in the north of England,” said Brown. “Jeanette is an experienced operator who knows the retail sector inside out and has an outstanding track record focused around customer service – her strong knowledge of the retail sector in that part of the country will also be crucial in helping us achieve our goals.

“This is a key appointment for Filshill at a time when independent retailers, more than ever, need a point of difference in an evolving and competitive convenience marketplace. Jeanette is very much in tune with recent changes in our industry and is therefore ideally placed to work in partnership with retailers to stimulate growth and maximise profit.”

Gordon said there was a “real opportunity” to expand the KeyStore brand south of the Border. “KeyStore has an excellent foothold in the north of England but there are still many retailers who don’t yet know what the fascia has to offer,” she pointed out.

“This is an exciting time to be joining such a forward-thinking business and I relish the challenge of building on the strong foundations already in place as well as forging new relationships with independent retailers and suppliers.”