Irn-Bru has topped a list of the brands consumers most associate with Scottish provenance, according to research from Scotland Food & Drink’s insights hub, The Knowledge Bank.
The research, which surveyed more than 1,000 Scots, found a mix of product, retailer and certification brands were recognised for their Scottish credentials. It also found that 84% of Scots want to buy more Scottish products.
Irn-Bru took first place, followed by Tunnock’s and Baxters, with Walker’s and Scotch Beef & Scotch Lamb completing the top five.
Graham’s, the Family Dairy was sixth, followed by Mackie’s of Scotland, Highland Spring and Bell’s.
Tesco made a surprise appearance on the list, coming in 10th place, suggesting that its commitment to working with more than 200 Scottish suppliers and brands hasn’t gone unnoticed.
The full list is:
- Irn-Bru
- Tunnock’s
- Baxters
- Walker’s
- Scotch Beef & Scotch Lamb
- Graham’s, the Family Dairy
- Mackie’s of Scotland
- Highland Spring
- Bell’s
- Tesco
Carol Saunders, Head of Insights at The Knowledge Bank, said: “With so many of us keen to support Scottish producers, brands that champion their provenance can cement their place regularly in shoppers’ baskets and, ultimately grow. It’s great to see consumers recognising retailers and quality brand marks as well as producers.
“While these are the well-known brands we associate with Scotland, many up and coming producers across the country have created products that are deeply linked to Scottish heritage and have earned a place in consumers’ kitchens.”
