Ahead of Scotland’s match against England on Friday, Irn-Bru will take over Bestway Wholesale’s Abbey Road depot, which sits practically in the shadow of Wembley Stadium (two miles away, if you’re splitting hairs).
To celebrate that there will be lots of Bru drinkers watching the game, Abbey Road is fully stocked-up, with a full range of football-related promotional activities planned.
As well as Covid-safe full can sampling, Irn-Bru displays and merchandising, North London’s retailers can also take part in car park football for the chance to win cases of Irn-Bru and a football shirt.
Kenton Burchell, Group Trading Director of Bestway Wholesale, said: “As the Euros look set to enjoy record viewing figures, we wanted to support our retailers with some amazing deals to help drive more footfall and revenue streams.
“As England squares up to Scotland for Friday’s long-awaited, epic match we thought it was also perfect timing to encourage our retailers to stock up on Scotland’s national soft drink, Irn-Bru.”