Coca-Cola Europacific Partners (CCEP) is helping shoppers embrace their romantic side with its latest Dr Pepper Valentine’s Day campaign and promotion, featuring the return of ‘Dr Lurve’ – alongside weird romantic prizes to win each week.
The campaign builds on the launch of Dr Pepper Cherry Crush Zero Sugar over Valentine’s Day last year – originally a limited edition and now part of the permanent range.
Running until 2 March, the promotion is available across select packs of Dr Pepper Zero Sugar Cherry Crush in 330ml and 500ml (PMP and non-PMP), 2l bottles, as well as multipacks of 330ml cans (8- and 24-packs). Shoppers can enter by scanning QR codes on promotional packs.
More than 100 Valentine’s-themed prizes are up for grabs, including Dr Pepper branded socks, gloves and double-headed hoodies.
The promotion is supported by a wider campaign including influencer partnerships, in-store sampling and experiential out-of-home advertising encouraging consumers to step into Dr Lurve’s billboard-office for some romantic ‘advice’.
Convenience retailers can download Dr Pepper Cherry Crush Zero Sugar POS materials via MyCCEP.com to help drive visibility and excitement in store.
