Hula Hoops returns to TV screens with a new ad that aims to remind consumers how much they love the circular snack.
On air from March 2, the 30-second clip uses the strapline ‘Sorry! I’ve got my hands full’ to remind adults of placing individual hoops on each finger. Reaching 86% of households with children, the advert looks to reignite feelings of nostalgia, while modernising the £90m brand to better appeal to adults.
Timed to coincide with new packaging, the advert will air at peak times across terrestrial and digital channels throughout March as part of a £3.5m marketing campaign.
Jeff Swan, Marketing Director at KP Snacks, said heavy investment in the brand means 2017 is going to be an exciting year for Hula Hoops.
“We all grew up putting hoops on our fingers and our new TV advert aims to emphasise the brand’s fun personality to broaden our appeal to adults,” he added. “Hula Hoops already has a staggering 90% awareness in the UK – one of the highest levels in the category – and we’re only expecting this to increase as our campaign goes live.”