20,000 reasons to celebrate with L&B Blue

This information is for tobacco traders only

Imperial Tobacco is celebrating the third birthday of its L&B Blue brand by giving eligible retailers up to 20,000 ignite points.

Retailers who are members of Imperial’s ignite Trade Partner Programme simply need to collect up to 100 outer barcodes, before submitting them using the barcode collection envelope to ignite before 31 March. By opting into an ignite prepaid MasterCard, this equates to a cash value of up to £180.

Discussing the brand’s future plans, Imperial Tobacco Brand Manager Emma Stew said: “We expect L&B Blue to become an important product in Imperial’s portfolio under standardised packing, and recommend that retailers looking to increase their sales should ensure they stock up on this profit-driving tobacco brand.”

The L&B Blue range in standardised packaging comprises of Real Blue, Bright Blue and Crushball in King Size 20s at RRPs of £7.74 and Superkings Real Blue, Superkings Bright Blue and Superkings Green 20s with RRPs of £7.79.