Homepride gets sticky

Homepride All-American sticky sauces

Premier Foods is bringing a new, American-inspired range to the cooking sauces category.

The Homepride All American ‘Sticky’ sauces range, consisting of Texan BBQ, Hickory Smoked Maple, Smoky Cajun and Chipotle Chilli flavours, is available now in a pouch format and is a direct response to the growing popularity of American cuisine in the UK.

Andy Smith, Marketing Controller, Homepride at Premier Foods, commented: “American cuisine has seen huge growth in the UK restaurant sector – rising in popularity by 35% in the last five years – with no slowdown in sight. It therefore made absolute sense to enable shoppers to re-create their favourites at home, and we’ve seen clear demand for this range in the excitement that consumers showed for the new Homepride sticky sauces range during product testing and research.

“Chicken is a popular choice for UK families and the new range allows the meat to retain its moisture, creating flavoursome and delicious American-style sticky coated dishes that will delight at the dinner table. Our new pouch format also makes it possible to squeeze out every sticky, last drop and evenly coat the chicken to maximise flavour.”

All flavours in the new range are low in fat, free from artificial colours and preservatives, compliant with FSA 2017 salt targets and rrp at £1.69.

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