Haribo adds cinema tickets to the mix

Haribo Super Mix

More than 2,000 family cinema tickets will be up for grabs from Haribo this spring, as the gums and jellies brand unveils its biggest ever on-pack promotion.

The instant win campaign, offering family cinema tickets to be won via an on-pack code, will feature on special packs of Haribo Super Mix from 15th February for a three-month period.

Alison Satterthwaite, Brand Manager for Haribo Super Mix, commented: “Already a Haribo favourite, Super Mix is experiencing double digit growth. With the added incentive of winning tickets to see fantastic movies this spring, this treat is a must stock for retailers looking to add some excitement to their confectionery aisle.”

Available on 160g and also 220g £1 PMPs of Haribo Super Mix until the middle of May, the promotion is being supported by a multi-channel campaign including PR and social activation. Retailer toolkits, which include posters and shelf barkers are also available.