More than 2,000 family cinema tickets will be up for grabs from Haribo this spring, as the gums and jellies brand unveils its biggest ever on-pack promotion.
The instant win campaign, offering family cinema tickets to be won via an on-pack code, will feature on special packs of Haribo Super Mix from 15th February for a three-month period.
Alison Satterthwaite, Brand Manager for Haribo Super Mix, commented: “Already a Haribo favourite, Super Mix is experiencing double digit growth. With the added incentive of winning tickets to see fantastic movies this spring, this treat is a must stock for retailers looking to add some excitement to their confectionery aisle.”
Available on 160g and also 220g £1 PMPs of Haribo Super Mix until the middle of May, the promotion is being supported by a multi-channel campaign including PR and social activation. Retailer toolkits, which include posters and shelf barkers are also available.
