Walkers, the official snack partner of the UEFA Champions League, has launched a new on-pack promotion that offers consumers the chance to win match tickets to the quarter-finals, semi-finals and the final, which will be hosted in Milan.
The latest #GAMEREADY promotional activity will run across Walkers, Doritos and new Tear ‘n’ Share packs kicking off from 1st February.
The next round of the Champions League campaign begins on 16th February and alongside winning tickets to all of the games, PepsiCo is also giving consumers the chance to win prizes every hour with #GAMEREADY Walkers and Doritos packs. To find out if they are an instant winner, consumers can enter a unique code from their packs online. Prizes include tickets, footballs, T-shirts and crisp sharing bowls.
Thomas Barkholt, Marketing Director at Walkers, commented: “The on-pack promotion provides an incremental sales opportunity for retailers whilst helping to drive growth in the savoury snacks category. Our #GAMEREADY competition is designed for the love of football across Europe and we believe it will be hugely popular amongst shoppers. Retailers should maximise sales offered by this latest activity by creating in-store theatre around snacking occasions, especially ahead of these major sporting events.”
The promotion will be supported by a high-level marketing campaign, including TV advertising featuring Gary Lineker and Lionel Messi, in-store activity, digital, social media and POS. Stadium branding, interview backdrops and perimeter boards will also be deployed.
