Hellmann’s has teamed up with the Tabasco brand Pepper Sauce to create Hellmann’s Chilli Mayonnaise Fired by Tabasco Sauce, designed to tap into the growing hot sauce market.
Jon Walbancke, Brand Building Director at Unilever UK and Ireland, said: “With the trend for flavoured mayonnaise continuing to grow, plus hot sauces also rising in popularity, it made perfect sense for us, as the UK’s number one mayonnaise brand, to create the ultimate fiery chilli mayonnaise.
“Our partnership with the iconic Tabasco brand Pepper Sauce is a match made in mayonnaise heaven as we help fans spice things up this summer. With sales of mayonnaise overtaking ketchup for the first-time last year, ketchup is now feeling the heat, making it the perfect time to launch this sizzling new combination.”
Aligning with the rest of its creamy sauce range, Hellmann’s Chilli Mayonnaise fired by Tabasco Sauce is available in a 250ml squeezy bottle at an RSP of £1.99.
