Absolut is teaming up with Tabasco on a new spicy spirit, Absolut Tabasco (38% ABV), which rolls out in the UK from March 2026.
It is made by fusing Absolut with a natural essence derived from the fermented, aged red pepper mash used to make Tabasco Sauce – with no added sugar – to deliver “a smooth vodka with heat that builds and leaves a warm finish on the lips”.
The launch lands as demand for hotter flavours accelerates, with sales of spicy vodka forecast to rise 27% by 2029.
The package design blends visual cues from both brands: Tabasco‑style colours and diamond label with Absolut’s apothecary‑inspired bottle shape.
A multichannel marketing campaign will run from April, combining broad‑reach advertising with brunch events spotlighting the spicy Bloody Mary and a trade partnership to be announced closer to launch.
