Hard rock, soft centres in Haribo ad

Hard rock band

Haribo Supermix is heading back to TV, showcasing its new mix in the next instalment of the brand’s ‘Kids’ Voices’ series.

Part of a £1.3m investment, Supermix will be on air until late September. The new ad features a hard rock band who, upon opening a pack of Supermix, reveal their softer, more childlike side. The familiar Haribo jingle also features – but in a rock version, for the first time.

Hayley Nixon, Marketing Manager at Haribo UK commented: “Supermix is packed with soft eating experiences which we have enhanced with a new mix. This has been brought to life perfectly though our new TV creative and our use of characters – an unlikely group of softies who capture the soft side of Supermix.

“Creating a strong contrast between the hard exterior, which is typically portrayed by a rock band, and the softer feelings that Supermix evokes has resulted in a fun yet familiar concept.”