Haribo tinkers with Supermix

Haribo Supermix

Haribo has updated its best-selling Supermix to include peach, lemon meringue and vanilla flavours.

These sit alongside current favourites raspberry, blackcurrant and apple. Packs contain four well-known shapes: little jelly men, sheep, ice cream cones and bottles. The shapes’ colours are more vibrant than previously, and the flavours creamier.

An updated pack design completes the overhaul, with a brace of on-pack flashes highlighting the new mix.

An extremely confident Alison Satterthwaite, Haribo Brand Manager, said: “We know consumers will love this new mix; the updated creamier flavours, along with the brighter colours, builds on the soft yet fun nature of Supermix which is why it is a favourite with fans of the brand.”