Gold Leaf Ice Pack turns RYO category menthol

This information is for tobacco traders only

Imperial has unveiled Gold Leaf Ice Pack (RSP £11), a new roll-your-own (RYO) pack that includes mentholated tips.

Available in the independent channel from July 1, packs include:

  • 30g pouch of Gold Leaf rolling tobacco
  • 2 x 40 Rizla Regular Green cigarette papers
  • 72 Rizla ultra slim menthol filter tips

Ice Pack takes its inspiration from the current Gold Leaf 30g Handy Pack, Imperial’s all-in-one 30g RYO solution. The inclusion of mentholated tips is a first for the category, according to the manufacturer.

Imperial Tobacco Brand Manager Jamie-Burns Smith said: “Gold Leaf’s rise has been momentous. Since its launch in 2007 it’s become Imperial’s largest RYO brand and the UK’s bestselling Economy RYO, with a current overall sector share of 18%.

“The unique composition of Ice Pack – with its bundled menthol filter tips – demonstrates the brand’s continued commitment to innovation, ensuring we meet the needs of modern adult smokers. We’re confident our retailers will agree.”

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