Imperial has unveiled Gold Leaf Ice Pack (RSP £11), a new roll-your-own (RYO) pack that includes mentholated tips.
Available in the independent channel from July 1, packs include:
- 30g pouch of Gold Leaf rolling tobacco
- 2 x 40 Rizla Regular Green cigarette papers
- 72 Rizla ultra slim menthol filter tips
Ice Pack takes its inspiration from the current Gold Leaf 30g Handy Pack, Imperial’s all-in-one 30g RYO solution. The inclusion of mentholated tips is a first for the category, according to the manufacturer.
Imperial Tobacco Brand Manager Jamie-Burns Smith said: “Gold Leaf’s rise has been momentous. Since its launch in 2007 it’s become Imperial’s largest RYO brand and the UK’s bestselling Economy RYO, with a current overall sector share of 18%.
“The unique composition of Ice Pack – with its bundled menthol filter tips – demonstrates the brand’s continued commitment to innovation, ensuring we meet the needs of modern adult smokers. We’re confident our retailers will agree.”