Red Superkings added to Paramount range

Imperial Brands has expanded its Paramount cigarette range with the launch of Paramount Red Superkings.

Available now, Paramount Red Superkings has an RSP of £14.80, uses an American Blend of tobaccos and offers a stronger tobacco taste than existing products in the range.

Paramount launched in late 2024 and targets value-conscious adult smokers.

The value cigarette segment continues to gain momentum, growing by 2% over the past year and now representing 38% of total UK cigarette sales.