Nature Valley is on a mission to reconnect people with nature, as it launches a new £1.5m campaign titled ‘Get Out More’.
The cereal bar brand is back on TV screens for four-weeks with a 30-second ad that highlights the snack as “the perfect accompaniment for an outdoor adventure”.
Live until mid-November, the TV ad is supported with video-on-demand, radio and Spotify advertising, social content and in-store marketing activity.
Kat Jones, Marketing Manager for Nature Valley, said: “Nature Valley has gone from strength to strength this year, outperforming the overall category’s growth and reaching a £57m brand value. Now it’s time to up the ante even further and broaden our appeal by encouraging people to step away from the screen, go outside and connect with nature.”
The campaign is expected to reach more than 12 million people.
