Raw power

Eat Natural Raw bar

Ferrero’s cereal brand Eat Natural is set to launch a new snack bar range in the UK this July.

Aimed at consumers looking for alternative snacking options, the new gluten-free Raw range will come in three varieties: Hazelnut, Dates & Peanut; Peanut, Almond & Cocoa; and Almond, Cranberries & Pomegranate.

Compliant with England’s forthcoming HFSS regulations, Eat Natural Raw uses white packaging with large transparent windows to allow consumers to see the product and will be available to convenience retailers as 45g single bars (RSP £1.25).

The launch follows Eat Natural’s first multi-media campaign which debuted last month, and was the brand’s first piece of major advertising activity since its acquisition by Ferrero in December 2020.

Lucia Gimson, Brand Manager at Eat Natural, said: “We know that consumers are looking for alternative snack options and these three bars are perfect for those who want to savour snacks that contain delicious ingredients.  The bars offer an appetising medley of fruit and nuts and caters to the growing number of consumers looking for new and exciting snack alternatives.”