Frylight has unveiled a complete rebrand and packaging refresh across its range to reflect current consumer approaches to healthy cooking.
The new packaging has been modernised to enhance visibility on shelf. Illustrations on the front of each product show usage, helping shoppers choose the right variant and inspire new ways of cooking.
On-pack instructions and back-of-pack storytelling have been improved, including a QR code linking to recipe inspiration, to make it easier for consumers to get the most out of each spray oil in the range. For retailers, the new design supports easier shelf navigation and encourages multi-SKU purchases.
The rebrand will be supported by social media activity to drive awareness and new usage occasions, with further communications activity planned later in the year.
