Pladis has launched new McVitie’s Signature Dark Chocolate Caramel Rounds (RSP £2).
McVitie’s Signature Dark Chocolate Caramel Rounds feature caramel on a biscuit covered in dark chocolate. The product extends the McVitie’s ‘Signature’ range, designed to help retailers capitalise on the afternoon and evening snacking occasions.
The launch looks to build on the success of Signature Milk Chocolate Caramel Rounds, which has a purchase repeat rate of 34% and is responsible for 50% of total McVitie’s ‘Signature’ sales.
It comes with dark chocolate growing by +10% per year, and the third-most-popular flavour in premium treats.
