Spray oil brand Frylight has launched a new fully recyclable spray pump, described as the first all-in-one recyclable spray pump of its kind across FMCG in the UK.
Until now, Frylight’s spray mechanism – like most pumps on the market – contained a metal spring, meaning it could not be recycled through standard household recycling. The redesigned pump has been re-engineered to remove the spring and is now made entirely from plastic, allowing it to be recycled in line with local guidance.
Rolling out from May, the updated packaging removes the need for shoppers to separate the pump from the bottle before disposal, a step identified as a barrier to correct recycling. The change builds on earlier packaging improvements, including lightweighting, while maintaining Frylight’s one calorie spray and performance.
The launch means Frylight’s packaging is now fully recyclable across its portfolio and represents a key milestone in the brand’s sustainability plans.
Supporting the launch, the brand will go live with a major integrated out of home, social and in-store campaign from 4 May. The activity builds on the brand refresh introduced last year, which delivered a 23% uplift in latest 12-week penetration versus the previous year, and is expected to generate 89 million impressions, reaching up to 50% of UK adults.
