With the festive season just around the corner – or already upon us, if the number of people who have put up their Christmas decorations is anything to go by – ready-to-drink (RTD) brand Four Loko has launched a new campaign that asks consumers if they’re ‘Ready to Party?’
The campaign includes a couple of digital banners that retailers can use on their social media channels to generate some buzz around the brand and drive footfall.
It comes as the latest IRI data revealed that Four Loko is the number two RTD brand in Scotland, with 97% value and 96% unit growth. The seven-strong range is responsible for six of the fastest-selling SKUs in GB convenience, with the White variant claiming the number one slot.
A spokesperson for Four Loko said: “Whether folks are heading ‘Out Out’ or going ‘In In’ Four Loko is always the start of a great story – we’re the perfect partner for every occasion.”