KP Snacks has launched a new media campaign to drive an association of its Butterkist popcorn brand with relaxing evening occasions.
Running until the end of the year, the campaign runs across online video services including Sky, Vevo, and YouTube, as well as across social media platforms.
Spotlighting Butterkist’s 100g sharing bags, the new campaign references key entertainment moments from popular shows including ‘I’m A Celebrity, Get Me Out Of Here’ and ‘Strictly Come Dancing,’ and encourages shoppers to ‘Go Grab the Butterkist’.
Rachael Rayner, Brand Manager for KP Snacks, said: “As the nation’s favourite popcorn brand, Butterkist is the perfect choice for making shared entertainment moments lighter, tastier and more fun. We are delighted to have launched this new media campaign, establishing Butterkist as the ideal accompaniment to much-loved TV moments while driving overall brand growth.”
