Four Loko has added a Raspberry Ripple variant to its UK range, extending the line-up to 11 flavours.
The new vodka-based RTD combines vanilla ice cream sweetness with raspberry flavour and is available in a caffeine-free 8.4% ABV format.
Raspberry Ripple Four Loko Jackpot celebrates 21 years since the brand launched in the USA and is available now in 440ml cans with a £3.69 RSP.
Red Star Brands is supporting the launch with in-store POS materials alongside social media activity, influencer campaigns, competitions and branded merchandise.
