Foster’s is giving consumers the chance to win a trip to Ayers Rock, Australia as part of its on-pack summer promotion.
Until August 31, shoppers are in with a chance of winning a variety of prizes with any purchase of a Foster’s multipack, including chill disks, chiller seats and slings, as well as well as a trip to “the thirstiest place on earth” alongside a partnership with music and discovery app, Shazam.
Shoppers need to scan the Shazam icon on the can to enter the competition and will be notified instantly if they have won one of the thousands of prizes. The lucky winner of the trip to Australia will be selected via a prize draw at the end of the campaign.
The promo runs across 4 x 440ml, 10 x 440ml, 12 x 440ml and 18 x 440ml can pack formats. It is also available on Foster’s single 440ml and 568ml cans.
Toby Lancaster, Category and Shopper Marketing Director for brand owner Heineken, commented: “With 52% of beer and cider value sales taking place over key seasonal periods, our on-pack promotion throughout the summer offers a great opportunity for retailers at a time when shoppers are looking for crisp, cool refreshment.”