Joyfills: ‘a brand-new biscuits platform’

Joyfills biscuits

Mondelez has revealed what it’s calling “a brand-new biscuits platform” with the launch of Joyfills – light, crispy bite-sized biscuits with a creamy filling that weigh 1g each.

The range launches with four variants, two each under the Oreo and Cadbury brands:

  • Joyfills Oreo – Sweet crispy wheat pillows with cocoa and vanilla soft filling
  • Joyfills Oreo Choco Caramel Creme – Sweet crispy wheat pillows with cocoa and caramel soft filling
  • Joyfills Cadbury Milk Chocolate Creme – Sweet crispy wheat pillows with a milk chocolate soft filling
  • Joyfills Cadbury Choco Cookie Creme – Sweet crispy wheat and cookie pillows with a milk chocolate soft filling

All are available to order now in cases of 8 x 90g packs with an RSP of £1.50.

The launch will be supported by a £4m marketing campaign, kicking-off at the end of August.

Carly Sharpe, Joyfills Brand Manager, commented: “Testing has shown that consumers have a high purchase intent through our strong product offering and pack design, so we believe that this will be a real opportunity for retailers to drive incremental biscuit sales.”

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