Mondelez has revealed what it’s calling “a brand-new biscuits platform” with the launch of Joyfills – light, crispy bite-sized biscuits with a creamy filling that weigh 1g each.
The range launches with four variants, two each under the Oreo and Cadbury brands:
- Joyfills Oreo – Sweet crispy wheat pillows with cocoa and vanilla soft filling
- Joyfills Oreo Choco Caramel Creme – Sweet crispy wheat pillows with cocoa and caramel soft filling
- Joyfills Cadbury Milk Chocolate Creme – Sweet crispy wheat pillows with a milk chocolate soft filling
- Joyfills Cadbury Choco Cookie Creme – Sweet crispy wheat and cookie pillows with a milk chocolate soft filling
All are available to order now in cases of 8 x 90g packs with an RSP of £1.50.
The launch will be supported by a £4m marketing campaign, kicking-off at the end of August.
Carly Sharpe, Joyfills Brand Manager, commented: “Testing has shown that consumers have a high purchase intent through our strong product offering and pack design, so we believe that this will be a real opportunity for retailers to drive incremental biscuit sales.”
