Florette teams up with Diabetes UK for launch of Superfood Vitality Mix

Florette Superfood Vitality Mix

Florette has launched new Superfood Vitality Mix, which it describes as “the mix of choice for shoppers looking to improve their general health and wellbeing”.

The brand has partnered with Diabetes UK for the launch of the new salad. Three pence from every pack sold will be donated to the charity, which supports and advises consumers on how to prevent or delay Type 2 diabetes by maintaining a healthy weight, eating well and being active.

A 120g pack of Superfood Vitality Mix includes baby spinach, ruby chard, kale and carrot and has an RSP of £1.50.

For stock enquiries, retailers should contact Florette.

Rebecca Walker, Brand Manager at Florette commented: “As we head into 2019, healthy eating will continue to be the number one consumer trend. We’ve seen a consistently high demand for our original Superfood Salad since it launched three years ago and we believe the new Vitality Mix – which is part of the Superfood range – will provide a further option to those consumers seeking a healthy alternative at meal times.”

Will Macleod, Head of Philanthropy and Partnerships at Diabetes UK, said: “We know that Type 2 diabetes can be managed better and the risk of developing the condition can be reduced, if people adopt a healthy diet and eat more of certain foods including vegetables.

“Thanks to this important partnership, we have the opportunity to raise awareness and much-needed funds to promote healthier eating.”