Florette is stepping up its support for independent retailers with the launch of its first-ever price‑marked packs, aimed at driving rate of sale in the convenience channel.
Two of the brand’s bestselling SKUs – Florette Crispy (90g) and Florette Mixed (125g) – are now available as PMPs, featuring a clearly displayed £1.25 RSP to communicate value and build shopper confidence.
The move comes as consumer price sensitivity remains high. Market data shows that six in 10 shoppers are feeling the impact of the cost‑of‑living crisis, while 65% of convenience retailers report that PMPs actively drive in‑store sales.
By focusing the launch on its highest‑penetration lines, Florette said it is ensuring shoppers can easily access trusted products with transparent pricing, helping to drive volume, value and loyalty in convenience.
The PMP rollout forms part of a wider brand refresh for Florette, which includes a modernised logo, new packaging design and a refreshed brand direction built around the theme ‘Crafted by Nature, Perfected by Florette’.
