Florette can’t leave its packs alone

Florette salad

Salad brand Florette has updated its packaging with a refreshed new look.

The new design has been created with a fresher and more natural look and feel using a contemporary colour palette, with a focus on the brand’s ‘Always Made with Sunshine’ position, after consumer analysis showed that shoppers made the connection between the ‘Sunshine’ message and a tastier, fresher product.

In addition, using consumer insight, the new packaging now includes a large ‘Washed & Ready to Eat’ flash, as well as messaging around Florette’s heritage as a farmer-owned brand.

The new packaging will be available to the wholesale and convenience channels from mid-April across the entire range of Florette products.

The launch of the new packaging is the first of several innovations in 2018 for the brand, which is also set to unveil a range of NPD, backed with a new marketing campaign across TV, digital and social channels.