Old-school matches strike out

Strike anywhere matches

Republic Technologies is set to remove all Strike Anywhere match formats from its range ahead of changes in EU regulations this spring.

This includes products available under Swan Vestas and Cook’s Matches brands, which will switch to Safety Matches from the end of March/early April.

Gavin Anderson, General Sales Manager for Republic Technologies, explained: “We are proactively making this move ahead of EU regulations, which will result in the chemicals required to produce Strike Anywhere matches no longer being available after May 31, 2018.

“We strive to deliver the best possible consumer experience, with high quality products that enable our retail and wholesale customers to drive sales from tobacco accessories.”

Research has shown that Safety Matches remain the bestselling format for consumers looking for a reliable, high-performance match.

Over the coming weeks as the products are phased out, Republic Technologies will communicate directly with its retail and wholesale customers to offer guidance on the change.