Eldorado Tonic Wine is ramping up activity ahead of the Fifa World Cup with the launch of a new £8.99 price-marked 70cl pack, supported by a wide-ranging summer campaign across trade, media and consumer channels.
The limited-edition pack is themed around the tournament and carries the brand’s ‘No LD, No Party’ tagline. Activity will roll out from May, covering wholesale and retail activation, out of home media and consumer engagement across social media, alongside partnerships with Reilly’s Gaff and Football Park Scotland podcasts.
Sold and marketed through JW Filshill subsidiary Differentiator Brands, the campaign represents Eldorado Tonic Wine’s biggest investment since 2021. The £8.99 price-marked 70cl packs are available now through Filshill and wholesalers CJ Lang, Bestway, United Wholesale (Scotland) and United Wholesale Grocers.
As trade activation rolls out across wholesalers and convenience stores, Eldorado’s consumer-facing campaign will increase, supported by social media activity featuring brand ambassador Rory Barraclough, an actor, presenter and content creator.
In-store competitions offering Eldorado-branded merchandise, including bucket hats and beach balls, will also support the campaign.
