Kenco is looking to inject fresh energy into the coffee category with the launch of Kenco Espresso Concentrate (485ml, RSP £5), giving retailers a new way to tap into demand for convenient, coffee shop-style drinks at home.
Available from May in Unsweetened, Mocha and Caramel variants, Kenco Espresso Concentrate has been developed as a versatile base for creating both iced and hot coffee drinks. The launch builds on continued growth in iced coffee occasions, particularly among younger consumers, who are increasingly experimenting with flavours and formats inspired by social media and café trends.
The ready-to-use format is designed to make it easier for shoppers to customise café-style drinks at home, whether served over ice during warmer months or enjoyed hot year round. The brand said the product aims to create new consumption occasions and help retailers drive incremental sales by appealing to shoppers looking for quick, fuss-free solutions that still deliver on taste.
The launch will be supported from 22 June by a marketing campaign running across YouTube, social media and in-store activations.
