Athlete Eilidh Doyle has Spar kids smiling

Eilidh Doyle

Spar Scotland welcomed athlete Eilidh Doyle to its Halbeath store last week (30 January).

The Olympic bronze medal winner, originally from Perth, signed autographs and posed for photographs with customers.

The visit came ahead of the 2019 European Athletics Indoor Championships that takes place from 1 to 3 March in Glasgow. Spar is principal sponsor of the event.

Healthy Living Scotland was also in attendance for a fruit tasting session. Doyle joined children from the local Carnegie Primary School for a treasure hunt around the store.

Kathryn Neil, Programme Director of the SGF Healthy Living Programme, said: “It was great to be able to be part of this fantastic event with Spar and seeing how they are delivering responsible community retailing in their stores.

“Working with Spar and Eilidh to highlight the benefits of choosing healthy products will go a long way to encouraging all the children involved to love life and eat well.”

Other marketing activities taking place in Spar stores across Scotland in the lead up to the Glasgow games include fleet branding, in-store POS, leaflets, social media and a five-day Spar tour by Scottee the mascot.

CJ Lang – Christie