New Spar Scotland livery takes to the road

Spar lorry with European Athletics branding

Spar Scotland has rolled out a new livery design across 20 of its lorries.

Part of Spar’s athletics sponsorship, the design features European Athletics Indoor Championship branding and promotes the event that takes place in Glasgow from 1 to 3 March.

The branding is part of a large-scale campaign Spar Scotland has launched as part of its sponsorship and commitment to encouraging an active, healthy lifestyle. Other marketing activities include in-store POS, leaflets, social media, the Scottee mascot tour and the impending visit of record-breaking hurdler Eilidh Doyle to Spar Halbeath on 30 January.

CJ Lang and Son Marketing Manager Paula Middleton said: “These 20 lorries will travel thousands of miles delivering to Spar stores all over Scotland. We are thrilled to be able to show our support and promoting the event taking place in Glasgow.”

Spar has been principal sponsor of European Athletics since 1996.

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