Spar Scotland and the Healthy Living Programme have joined forces on dual-branded Healthy Living stands and point of sale material.
The stands will highlight healthier products in Spar Scotland stores across the country, supported by eye-catching POS materials. The initiative forms part of Spar Scotland’s wider commitment to creating healthier retail environments while supporting the Scottish Government’s ambitions to improve the nation’s diet and wellbeing.
The launch builds on a successful partnership between Spar Scotland and the Healthy Living Programme that has delivered a range of community-focused initiatives over the years, including Healthy Living Weeks, free fruit giveaways, school engagement activities, breakfast clubs and in-store educational events.
Colin McLean, Chief Executive of Spar Scotland, said: “Our partnership with the Healthy Living Programme has always been about making healthier choices easier for our customers. These new dual-branded Healthy Living stands, and point-of-sale materials are another important step in helping shoppers quickly identify healthier options while demonstrating how convenience retailers can positively influence purchasing decisions.”
Kathryn Neil, Programme Director of the Healthy Living Programme, said: “Spar Scotland has been an outstanding partner in helping us bring healthier choices to communities across Scotland. The introduction of these dual-branded displays creates an engaging in-store environment that encourages healthier purchasing decisions while supporting retailers in promoting nutritious and affordable products. Together, we’re making healthy choices more visible, accessible and achievable for customers every day.”
In addition to the new merchandising initiative, Spar Scotland continues to support the Healthy Living Programme through community outreach, educational campaigns and in-store activities that encourage healthier lifestyles for people of all ages.
By combining engaging community programmes with innovative in-store merchandising, Spar Scotland and the Healthy Living Programme are demonstrating how retailers can play an important role in creating healthier communities and supporting long-term behaviour change.
