Californian wine brand Echo Falls has given its packaging an overhaul, attributing each wine to a different persona which is now clearly displayed on bottle necks.
The new packaging also sees a spectrum of colour introduced across the front of labels. Each label is attributed to a vibrant colour that works to distinguish the flavours and reflect the grape variety.
A spokesperson for Echo Falls said: “From Sauvignon Blanc, the perfect accompaniment to your ‘getting ready soundtrack’, to the dark and oh so handsome Shiraz, Echo Falls has encapsulated the personalities of each wine to make them relatable and to bring the range together to really tickle the taste buds of its fans.”
The Echo Falls range has an RSP of £6 per 75cl bottle. It is available now.