Hawkhead Road Garage, Paisley has become the latest Scottish forecourt to commit to the Gulf brand.
The decision by The Fine Fuel Company to move Hawkhead Road to Gulf is said to be part of a wider business strategy to future-proof the business. It was the company’s second site to move over to Gulf.
“Our decision to move to Gulf and supplier Certas Energy has been vindicated already,” said Khurram Fawad, Director, Fine Fuel Company. “Following the re-image we immediately enjoyed an uplift in volumes and that has had a positive knock on across our business. We are in the company of people who understand the industry and will be there for us in good times and in bad. That is always an important factor alongside a flexible and competitive deal.”
Hawkhead Road faces strong competition from local hypermarkets and yet, under the Gulf brand, volumes are up 11% and the future promises even greater rewards with a new development of 1000 homes under construction opposite. At present the site has no walk-on trade. The nearest conurbation is half a mile away and this is reflected in shop sales of just £12k a week on fuel sales of 2.4m litres pa.
“We recently re-pumped and undertook a partial refit and we have plans to introduce Costa Coffee,” added Fawad. “It has been difficult to justify any major investment in the shop but things are about to change and we are ready to embrace the new community and ensure that our filling station can maximise its potential, including a complete shop refit further down the line.”