Ferrero is expanding its Kinder Bueno range with a new multipack format designed exclusively for the convenience and wholesale channels.
The new £1.99 price-marked pack contains five individually-wrapped bars in cardboard packaging and is available in Classic Milk and White Chocolate variants. It is available now from a number of wholesalers, including Bestway and Booker.
The launch will be supported by digital and POS activations in depot.
Kinder Bueno is currently worth £89m and has grown +3% in the last 12 weeks. The brand also enjoys 77% recognition across the UK.
Ferrero said the new format is designed to meet demand for premium treats and offers retailers a strong opportunity to drive both impulse and take-home sales.
